Mobile App
Tickeron is an app designed for both beginner and expert traders, offering tools for stock search, analysis, and trading ideas. It allows users to create personalized watchlists to monitor stock performance and access comprehensive data, including charts, fundamentals, and earnings reports. The app provides real-time buy and sell recommendations during trading hours and features customizable alerts for market changes. Tickeron also includes AI-driven trading strategies with backtested algorithms to help users make informed investment decisions. With live updates and stock market news, it supports day traders, swing traders, and long-term investors in optimizing their trading strategies.
My Role in the project
1. User Research and Persona Development
Conduct Research: Understand the needs and pain points of target users, including beginner traders, expert traders, and long-term investors.
Create Personas: Develop user personas based on research to represent different segments of the app’s audience.
2. Define User Journeys and Flow
Map User Journeys: Outline the steps users take to achieve their goals (e.g., finding stocks, setting alerts).
Design User Flows: Create flowcharts to visualize the user experience and ensure intuitive navigation.
3. Wireframing and Prototyping
Create Wireframes: Develop low-fidelity wireframes for key screens, such as the stock search, watchlist, and alerts pages.
Build Prototypes: Develop interactive prototypes to test and iterate on the app’s layout and functionality.
1. User Research and Persona Development
Conducted Research: Understood the needs and pain points of target users, including beginner traders, expert traders, and long-term investors.
Created Personas: Developed user personas based on research to represent different segments of the app’s audience.
2. Defined User Journeys and Flow
Mapped User Journeys: Outlined the steps users take to achieve their goals (e.g., finding stocks, setting alerts).
Designed User Flows: Created flowcharts to visualize the user experience and ensure intuitive navigation.
3. Wireframed and Prototyped
Created Wireframes: Developed low-fidelity wireframes for key screens, such as the stock search, watchlist, and alerts pages.
Built Prototypes: Developed interactive prototypes to test and iterate on the app’s layout and functionality.
4. Designed Visual Elements
Designed UI Components: Created a consistent design system with elements like buttons, charts, and data tables.
Developed Visual Style: Chose color schemes, typography, and iconography that aligned with the app’s brand and enhanced readability.
5. Implemented Interactive Features
Designed Interactive Elements: Focused on user interactions for features like stock watchlists, real-time updates, and AI trading signals.
Ensured Responsiveness: Made sure the app was responsive and worked well on various devices and screen sizes.
6. Focused on Data Visualization
Designed Charts and Graphs: Created intuitive and clear data visualizations for stock performance, technical indicators, and market trends.
Optimized Information Display: Ensured that data was presented in a way that was easily digestible and actionable for users.
7. Tested and Iterated
Conducted Usability Testing: Performed testing with real users to identify usability issues and gathered feedback.
Refined Design: Iterated on the design based on user feedback and testing results to improve the app’s usability and performance.
8. Ensured Accessibility
Implemented Accessibility Features: Designed with accessibility in mind to ensure that the app was usable by people with various disabilities.
Followed Standards: Adhered to accessibility standards like WCAG (Web Content Accessibility Guidelines) to improve inclusivity.
9. Collaborated with Developers
Communicated Design Specifications: Worked closely with developers to ensure that the design was implemented as intended.
Provided Assets and Guidelines: Supplied necessary design assets and guidelines to facilitate the development process.
10. Monitored and Improved
Analyzed User Feedback: Continuously collected and analyzed user feedback to identify areas for improvement.
Updated Design: Regularly updated the app based on user needs, market trends, and new technology advancements.
